Cleary Commercial Script
(upbeat music playing in background throughout commercial)
(IMAGE) Video: Exterior/Interior – Cleary campus. Drone shot of Cleary University water tower. Classroom with Professor Mayhew and students. Drone shot of Cleary’s Lake Trust Stadium.
(SOUND) Kristin (voiceover): Welcome to Cleary University.
Home of the Cougars.
(IMAGE) Video - Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: Did you know Cleary University is ranked
as one of the top online business schools in the U.S.?
(IMAGE)Video - Exterior – Colin’s house. Backyard patio.
(SOUND) Colin: True story.
(IMAGE) Video: Interior – Cleary campus. Kelly’s office. Close up over shoulder shot of Kelly working on computer. Cleary Commons. Over shoulder shot of Jenna working at Cougar Den.
(SOUND) Michael (voiceover): Cleary offers on-line classes
to fit your busy schedule.
(IMAGE) Video: Interior – Cleary campus. Kelly’s office. Wide shot of Kristin & Kelly sitting at desk conversing with open laptop.
(SOUND) Yin (voiceover): And a dedicated admissions team
to help you develop a plan.
(IMAGE) Video: Exterior – Colin’s house. Colin in garden holding basket of veggies.
(SOUND) Colin: ‘Cause we all know college is expensive,
but Cleary can help.
(IMAGE) Video: Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: Ninety-one percent of Cleary students
benefit from financial aid, …
(IMAGE) Video: Interior – Colin’s house. Yin sitting at dining room table with laptop. Living room as backdrop. Looks up from laptop.
(SOUND) Yin: … scholarships, …
(IMAGE) Video: Interior – Cleary campus. Chrysler building south lobby.
(SOUND) Kristin: …and grants.
(IMAGE) Still Photo: Exterior – Group of high school graduates tossing caps into air.
(SOUND) Michael: So, whether you’re just out of high school.
(IMAGE) Video: Interior – Colin’s house. Yin standing in kitchen placing food inside refrigerator.
(SOUND) Yin: Or a working professional.
(IMAGE) Video: Interior – College advisor sitting at desk with a student.
(SOUND) Michael (voiceover): You have options.
(IMAGE) Video: Exterior – U of M campus. Denise sitting on bench with laptop open. (closes laptop).
(SOUND) Denise: Cleary isn’t just an on-line university, nope.
(IMAGE) Video: Interior – Cleary campus. Chrysler building. Classroom. In-person with professor and students.
(SOUND) Michael(voiceover): We offer in-person classes, and …
(IMAGE) Video: Exterior – Cleary campus. Drone shot of Cleary dorm building.
(SOUND) Yin (voiceover): …student dorms.
(IMAGE) Video: Interior/Exterior – Cleary campus. Women’s Softball, Men & Women’s Basketball, Men’s Baseball.
(SOUND) Michael (voiceover): And, athletic programs in multiple
sports for everyone.
(IMAGE) Video: Interior – Cleary campus. Chrysler building. Kristin and Kelly walking hallway.
(SOUND) Kristin (voiceover): Transferring from another college?
(IMAGE) Video: Interior – Colin’s house. Yin in kitchen standing at island.
(SOUND) Yin: Cleary accepts up to 90 transferable credits.
(IMAGE) Video: Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: That’s HUGE!
(IMAGE) Video: Interior – Colin’s house. Garage. Working in woodshop.
(SOUND) Colin: That’s value!
(IMAGE) Video: Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: With so many options to further your education, …
(IMAGE) Video: Interior – Cleary campus. Lyons Hall lobby front desk standing in front of Cleary University wall logo.
(SOUND) Kristin: … the choice is clear.
(IMAGE) Video: Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: I belong.
(IMAGE) Video: Exterior – Colin’s house. Colin, Yin, and Li on backyard patio.
(SOUND) Colin & Yin: We belong.
(IMAGE) Video: Interior – Cleary campus. Chrysler building lobby standing next to Cleary wall logo. Along with speaking, Kristin uses ASL to sign her line.
(SOUND) Kristin: You belong.
(IMAGE) Video: Exterior – U of M campus. Brick building, trees, and flowers as background.
(SOUND) Denise: At Cleary University.
(IMAGE) Graphic: Bleed into Cleary University logo graphic.
END
Written, produced, directed, filmed, & edited by Michael Scott.
Total length: 1:06 (includes 2 seconds of black video at beginning and end of video per editing standards).
Actors (listed in sequence of appearance in video):
Denise Lassaline
Colin Gregory
Kristin Williams
Michael Scott (voiceover only)
Yin Chen
Music:
Pond 5 Royalty-free Music | Title: Pop-Rock Epic | Individual Commercial License – 22 May, 2019 – $35
Licensed to: Michael Scott | 29855 Schoolcraft Rd. Livonia, MI 48150 United States
Shot on location at the following:
Cleary University Campus, Howell, Michigan
University of Michigan, Ann Arbor, Michigan
Colin’s homestead, Saline, Michigan
